LuizaDomnișoru
Almost 30 years shaping how organisations speak, lead, and earn trust — across journalism, corporate PR, and fintech. From Bucharest to nine CEE markets.
Reputation Architect and Communications Advisory
Communications Advisory for Growth-Stage and Public Companies in CEE
Strategic communications advisory that turns your organisational persona into clear stakeholder conversations and relevant content for growth, reputation, and investor confidence.
A former journalist and integrated communications strategist with nearly three decades of experience, Luiza helps companies build sharper messaging, stronger leadership communication, and more consistent stakeholder engagement across Romania and the wider CEE region. Her work connects communications strategy with business goals such as expansion, reputation resilience, IPO readiness, and investor confidence.
- Build or upgrade communications capabilities, team workflows and decision processes to support growth and regional expansion
- Strengthen reputation management across traditional media, digital channels and executive visibility platforms
- Develop stronger relationships with media in Romania, Bulgaria, Hungary, Poland, the Czech Republic and Slovakia
- Tailor messaging for journalists, regulators, investors, shareholders, employees and other high-priority stakeholders
- Prepare executives and spokespersons for interviews, public scrutiny, sensitive conversations, issues management or crisis communication
- Align PR measurement with business priorities, market expectations and long-term value creation
Advisory support for SMEs, private companies and listed businesses expanding across Central and Eastern Europe, preparing for IPOs, or strengthening dialogue with media, investors and other key stakeholders.
Organisations I've led communications for
Three ways I can help your organisation communicate better.
Communication Consulting
Define your organisational voice and build your company's story.
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Communication Training
Upskill your team, coach your spokespeople, level up your crisis plan.
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Online Courses
SoonSelf-paced learning in communications, crisis management, and reputation strategy.
Notify meClear steps. No surprises.
Initial call
We meet — virtually or in person — to understand your needs and context.
Research & audit
Deep dive into your situation. First scope of work drafted and agreed.
Solution presentation
A tailored proposal with clear deliverables, timelines, and outcomes.
Implementation
Hands-on delivery with regular check-ins and adjustments along the way.
Evaluation & feedback
Measuring results against objectives and capturing learnings.
“As a member of the Advisory Board of our INDE MBA, Luiza has always been active and responsive to our requests, being one of our long-term advisors and supporters. She is a core member of our community and I sincerely appreciate her impressive track record of building and defending the reputation of high-visibility companies both locally and across the region, as well as her commitment to higher education.”
Vasile Alecsandru Strat
Decan · Bucharest Business School
“Luiza is one of the most strategic communications professionals I've worked with. She combines deep expertise in corporate communications, reputation management, and brand building with a strong understanding of business priorities, developing approaches that strengthen trust and create long-term value for organizations. What distinguishes her is the ability to translate complex business challenges into effective communication strategies that protect and enhance corporate reputation. Luiza brings a forward-thinking perspective to her work, continuously identifying new ways to build stakeholder confidence and reinforce brand credibility. Her professionalism, strategic mindset, and focus on results make her a highly respected communications leader.”
Florentina Crusitu
ex-Communications Specialist & Corporate Social Engagement Lead · Bayer Romania, Bulgaria & Moldova
“I've had the privilege of working with Luiza and can confidently say she is one of the most experienced communications professionals I've collaborated with. Her expertise in strategic communications, crisis management, and reputation building is truly outstanding. Luiza combines deep industry knowledge with a calm, analytical approach, allowing her to navigate complex situations with clarity and confidence. Beyond her professionalism, she is an inspiring leader who brings out the best in the people around her.”
Alexandru Stanciu
Senior PR Consultant · MedLife Group
Ready to invest in your communication?
Whether you need a strategy, a reputation roadmap, or training for your team — let's talk.